More about Kensington Business Association

The Kensington Business Association is funded by a membership fee and by the City of Melbourne, and gives members a valuable opportunity to market and promote their business both within our local area and out to a wider audience. These funds help our business precinct to grow.  A thriving local business centre has significant benefits for the local community as well.

Much time and effort has gone into establishing our Association and setting our foundations.  For 2023/24 it’s now time for our Association to take a step further to grow and create opportunities for our members and for our Kensington businesses and community to continue to thrive. 

We encourage you to renew or sign up as a new member of the Kensington Business Association for 2023/24 so collectively we can further develop Discover Kensington together.

Become a member to have a voice and help us shape the future for all our businesses in Kensington.


  • Appointed Marketing team
  • Development of the Discover Kensington Brand
  • New Logo
  • New website
  • Online members directory
  • Social media platforms. Facebook and Instagram
  • Monthly members newsletter with information and opportunities


Elected members committee

Six monthly reporting to the City of Melbourne

Regular committee meetings

Training and precinct meeting with the City of Melbourne

Annual General Meeting


Promotions, Activations and Events

Discover Kensington Gift Cards Program (Members can activate their Eftpos machines to accept the Gift Cards … this is money directly into their tills)

Social media competitions to Win Discover Kensington Gift Cards

Members photography opportunity

Magic and music roving throughout Macaulay Road and Bellair Street.

Shopping Nights 

Santa Stop. Visit Santa and receive a free photo and make your own Christmas Craft

Establishing Christmas decorations in business precinct

Seasonal promotions and activations including Easter, Mother’s Day, Halloween and Christmas

Ongoing social media promotions and competitions

Members Networking events

Video profile opportunity for members

Successful advocacy for repairs, for example Bellaire Street drainage issues

Street closure for large events, Discover Kensington Christmas Craft Fair

Involvement and presence at Community Events

Artworks throughout Kensington. Encouraging artwork to enhance our area and give a pride of place.

Placemaking and way finding signage throughout Kensington

Discover Kensington reusable bags

Events to promote our members and engage the community to be involved.

Increasing our advertising with each promotion to encourage all to Discover Kensington.

Use and encourage all to utilise our hashtag #discoverkensington

Improvements to our street scape. For example, branded banners, bin wraps and foliage

Implementing a graffiti removal program to deter vandalism

Enhance and develop seasonal decorations for example Christmas

Continue to advocate for small business support during COVID-19 recovery period.

Upcoming ideas and planning: